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Summary Entrepreneurial Marketing: an effectual approach
- Summary • 32 pages • 2017
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This summary covers the whole book of "entrepreneurial marketing: an effectual approach" by Edwin J. Nijssen. From chapter 1 to 9, all theory is covered as well as the illustration in the powerpoints. BSN: 9781138712911. This summary is derived for the course 1ZM120, but it can be used for all courses with the book "entrepreneurial marketing: an effectual approach".
Summary
Summary Entrepreneurial Marketing: an effectual approach
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ago
This summary covers the whole book of "entrepreneurial marketing: an effectual approach" by Edwin J. Nijssen. From chapter 1 to 9, all theory is covered as well as the illustration in the powerpoints. BSN: 9781138712911. This summary is derived for the course 1ZM120, but it can be used for all courses with the book "entrepreneurial marketing: an effectual approach".
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As you read this, a fellow student has made another $4.70
How did he do that? By selling his study resources on Stuvia. Try it yourself! Discover all about earning on Stuvia
How did he do that? By selling his study resources on Stuvia. Try it yourself! Discover all about earning on Stuvia